A 2012 catalog I worked on with designer Chris Gach with the guys at Custom X and Big Game Tackle. I had the opportunity to shoot and hang out at the workshop were these great baits are made. Since then the two companies separated. You may have been lucky enough to get your hands on one of the catalogs during the 2012 musky show season across the U.S. I made the background for the Custom X studio shot, a lot of work but tons of fun, even got a couple of custom painted 5" scubas to try on the Chain this year.
